In business, there’s often pressure to move fast — build the website, design the brand, launch the marketing, post the content. Execution feels productive. Action feels like progress. But execution without clarity is one of the fastest ways to waste time, money, and energy. Before anything is built, promoted, or launched, there needs to be a clear understanding of why it’s being done and what it’s meant to support . Without that foundation, even well-designed work can miss t
