How I Evaluate for Effective Results
When I step into a project, I’m not just looking at surface details.
Before anything is designed, filed, or launched, I look at three things:
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Where you are now
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Where you want to go
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What’s realistically required to get you there
For individuals, that might mean refining direction or positioning.
For businesses, that means building the right foundation in the right order, or ensuring we have a foundation in place to acheive your desired result.
Nothing is random. Nothing is rushed.
How I Build and Evaluate Businesses
My 6-Phase Business Build Framework
Many people focus on one piece of the puzzle — branding, marketing, or design.
I focus on how every piece connects, even if I am just doing one service.
When the order is right, progress feels stable — not chaotic.
Whether I’m guiding an individual or building alongside a business, the mission stays the same: Clear direction. Solid structure. Intentional growth.
Validate → Legitimize → Protect → Go Public → Stabilize → Scale
Phase 1: Planning & Validation
Does this make sense? Confirm viability before spending.
Before building anything, we clarify:
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Market research
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Competition analysis
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Pricing strategy
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Startup cost projection
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Clear objective
If the foundation isn’t clear, everything else becomes expensive guesswork.
Phase 2: Identity & Legal Foundation
Is it secure and legitimate? Secure and register properly.
We lock in the essentials:
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Name search (state + federal check)
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Domain & professional email
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Business phone
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LLC or Corporation registration
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EIN if applicable
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Required licenses or permits
This ensures what you’re building is protected and positioned correctly from the start.
Phase 3: Structural Protection & Agreements
Protect revenue before exposure.
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Client contracts & service agreements
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Insurance coverage
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Risk assessment
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Basic compliance awareness
Phase 4: Brand & Public Presence
Now it becomes visible.
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Logo & brand kit
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Website build
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Google Business Profile
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Directory listings
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Foundational SEO
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Initial review strategy
(Modern digital-first launch order)
You do not market before infrastructure exists.
Phase 5: Financial & Operational Systems
Now build internal stability.
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Business bank account
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Bookkeeping system
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Invoicing process
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Payment processing
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SOPs & workflow systems
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Internal policies
Phase 6: Credibility, SEO Expansion & Growth
Can it last and scale?
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Ongoing SEO
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Website optimization
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Review growth
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Marketing strategy
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Trademark strategy (if scaling brand identity)
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Funding expansion
Protection first.
Growth second.
Both are intentional.